Led by ADIRA (Agende de Développement Alsace), the “Bien en Alsace” initiative was officially launched in April 2024. This regional label is an initiative in which companies, regions, and partners in Alsace commit to work together to define and implement actions to attract, retain, and facilitate the development of talent in Alsace.
The “Bien en Alsace” initiative raises the profile of companies as employers and of the professions that are hiring, in order to facilitate recruitment. It provides companies with tools to attract and retain talent, and works collectively to facilitate the development of employees in Alsace. It addresses topics such as the attractiveness of the region, guidance toward promising professions, housing, mobility, and more.
Discover the testimonials of three Novalix employees, who shared their life experiences in Alsace:
Novalix has been committed to the “Bien en Alsace” initiative since March 2025.
